International Women's Day
What started as an internal campaign to recognize women in leadership grew into something much larger. In 2025 I expanded the program to include voices from our agent community — sharing nine women's stories through social storytelling. The campaign generated a 10.71% engagement rate which is a 43% increase from 2025, and an 83% increase in impressions. Numbers aside, it's the piece of work I'm most proud of this year.
_________________________________________________
JVM Lending
(C) JVM Lending - My Role: Designer
A long-running client relationship built on trust and consistency. Animated social ads and Google display campaigns designed to stay sharply on-brand while driving real click performance.
_________________________________________________
SmartZip x Inman — Data Infographics
(C) SmartZip, Inc. - My Role: Art & Creative Manager
A three-month project translating SmartZip's proprietary market data into editorial infographics for Inman, one of real estate's leading publications. Each piece had to make complex analytics immediately readable and visually compelling for a sophisticated industry audience.
_________________________________________________
MR Consulting - Brand Identity
(C) JMR Consulting - My Role: Designer
Built a brand from the ground up — logo, color system, and style guide. The brief was simple: something that represented life and growth. The result was a foundation cohesive enough that the team could run with it independently and stay consistent without needing ongoing design support.
_________________________________________________
Crystal Jackson - Personal Brand
(C) Crystal Jackson - My Role: Designer
Name recognition is everything in real estate. Developed a cohesive personal brand carried consistently across signage, business cards, and all client-facing materials.
_________________________________________________
Chasqui Mom — Brand Identity
(C) Chasqui Mom - My Role: Designer
A brand built around Peruvian culture, the outdoors, and family storytelling. The challenge was capturing something warm, specific, and deeply personal — and making it feel cohesive across every touchpoint.
_________________________________________________
SF East Bay Property Management - Brand Identity
(C) SF East Bay Property Management - My Role: Designer
Name recognition is everything in real estate. For this property management company, the brand needed to do two things clearly: signal their territory and communicate that they stay current in a fast-moving market. Built a visual identity that did both without overcomplicating it.
_________________________________________________
Orange Sky Adventures — Brand Extension
(C) Orange Sky Adventures - My Role: Designer
Orange Sky Adventures already had their branding in place, but when they contacted me to stay brand-loyal while building out promotional pieces, I accepted the challenge. They have a very youthful approach with a very fun, yet bold style.
